Millions of users search for information on subjects every day around the globe using search engines such as Google, Yahoo and Bing.
This action results in the production of a list of websites, or serps, that search engines deem as being relevant to the search query.
Serps simply stands for ‘Search Engine Results Pages’.
Typically, the user goes to websites that are listed highest in the serps. Because of this behavior, seo consultants, webmasters and site owners work tirelessly to get their sites ranked high in the search results. However, top positioning in the Search Engine Results Pages is not something that comes easily; top-ranking can only be achieved after systematic improvement of the various aspects of the website are put into effect.
This is what SEO is all about.
What is SEO?
The acronym SEO stands for ‘Search Engine Optimization’.
SEO or Search Engine Optimization can be defined as the process of improving a website – both its internal and external facets – for the sole purpose of increasing its visibility to search engines and of course, web users.
Examples of what the process may include are ;
keyword research – to find the most appropriate keywords for a website, addition of unique, and engaging content, link building, social media marketing, modification of a site’s HTML source code for maximum search engine visibility.
The purpose of SEO
The sole purpose of SEO is to increase a website’s visibility to the search engines. A site that is visible to search engines – also known as a search-engine friendly site – has better chances of appearing in the serps and achieving higher rankings.
Increased and prominent visibility in search engine results, brings in more traffic to the website. Increased traffic often translates into increased sales, goal conversions, sign ups and perhaps downloads.
Since its inception in 1989, internet usage has grown exponentially. In 1990, only 3 million people across the globe had access to the web. Nearly three quarters of these users were in the United States, fifteen percent were living in Western Europe, and the rest were based in Canada, Australia, Japan, theRepublic of Korea, and Israel.
People living outside these countries had virtually no access to the internet. Ten years later, by the start of the year 2000, the number of people connected to the internet had expanded to 250 million globally, with users in Asia exceeding the number of users in both North America or Western Europe by the end of the year.
Presently, the number of internet users has ballooned to over 4 billion; fifty-seven percent of these users are in developing countries. With current global population estimated to be 6.97 billion, this means that nearly one person out of three is online.
The most popular online activities are search and email, especially among adult users. Ninety-two percent of adult internet users use search engines daily to search for information on the Web, be it research data, solutions to problems, or products to buy. Search is now a habit for most web surfers. As of today, it’s claimed that Google processes over 3 billion searches per day.
Meanwhile, the web continues to grow. As of the end of May 2015, there were close to 410 million domain names on the Web, 15.3 million more than the previous year, and each year sees the numbers rising.
Rising as well is the number of people engaging in online spending. Online shopping has spiked in recent years, threatening established traditional retailers who have failed to adapt to shifting consumer behavior brought about by the Web.
Thus, for anyone who wants to succeed in any type of online endeavor, it is of critical importance to be highly visible in search. Search is one of the best ways to reach a market or an audience. Being listed in the top results is crucial to online success. A site that ranks high in search engine results conveys a certain respectability and garners a bigger amount of traffic that often converts to greater online sales.
When it comes to building an online business, high visibility in search engine results is key. And therein lays the importance of search engine optimization. It’s clear that SEO is unavoidable in today’s world especially for the business people and there is need no embrace this technology and optimize our websites to realize success.